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STV: Seven Weapons Create OTT Value

Time: 2014-6-4 17:51:19 Source: Reprinted

24 日召开的 “2014 智能电视 广告 峰会 中,中国智能电视广告综合服务商视广通首席架构师谷澄宇先生向我们详细介绍了视广通创造和提升 OTT 屏幕价值的七种武器:共生的战略机制;优秀的客户资源;专业和高效的团队;广为认可的媒体价值;专业的广告平台;前沿的受众分析技术;以及跨屏cookie 工具。 At the “2014 Smart TV Advertising Summit held on April 24 , Mr. Gu Chengyu, chief architect of China Smart TV Advertising Integrated Service Provider, Shi Guangtong, introduced to us seven weapons that create and enhance OTT screen value in detail : Symbiotic strategic mechanism; excellent customer resources; professional and efficient team; widely recognized media value; professional advertising platform; cutting-edge audience analysis technology; and cross-screen cookie tools.

随着超高速宽带在全球的普及 , 智能电视等联网设备迅速进入家庭生活 , 用户行为发生巨大改变 , 近年来国内 OTT TV 领域发展迅速 , 智能电视终端激活率不断提升 , 但是整个行业仍然处于初级阶段 , 智能电视屏幕价值存在低估的现象 , 需要整个行业生态链相互配合 , 提升这一屏幕的价值。 Gu Chengyu said that with the popularity of ultra-high-speed broadband around the world , connected devices such as smart TVs have quickly entered home life , and user behavior has changed dramatically . In recent years, the domestic OTT TV field has developed rapidly , and the activation rate of smart TV terminals has continued to increase , but the entire industry is still In the initial stage , the value of smart TV screens is underestimated, and the entire industry ecological chain needs to cooperate with each other to enhance the value of this screen. OTT 广告交易平台,能够提供从系统设计、广告管理、定价到销售的一站式智能电视广告服务,为 OTT 厂商创造价值。 SGTV 's OTT advertising trading platform independently developed based on big data technology can provide one-stop smart TV advertising services from system design, advertising management, pricing to sales, creating value for OTT manufacturers.

The summit also released the first "White Paper on Smart TV Advertising Industry in China", which shows the current real situation of China ’s smart TV advertising industry, analyzes the development trend of the smart TV advertising industry, summarizes a number of important technical indicators, and fills industry gaps. Provides direction for enterprise R & D and cooperation. Shi Guangtong's R & D team participated in the writing of the main part of the white paper.

广告交易平台具体包括三大平台,视广通 OTT DSP (程序化广告交易平台)、视广通 DMP (数据挖掘管理平台)和视广通 OTT SSP (广告发布系统平台),一站式解决智能电视领域的程序化广告投放,并且能够帮助 OTT 硬件厂商快速完成媒体化部署。 Shiguangtong OTT advertising trading platform includes three platforms: Shiguangtong OTT DSP (programmed advertising trading platform), Shiguangtong DMP (data mining management platform) and Shiguangtong OTT SSP (advertising publishing system platform). It can solve the programmatic advertising in the field of smart TVs and can help OTT hardware manufacturers quickly complete media deployment.

万台,覆盖全国所有省级行政区。 Up to now, Shiguangtong has more than 40 million TV terminals , covering all provincial administrative regions in the country. 1 亿 智能手机 用户和3 亿传统 互联网 用户,能够实现高效的跨屏整合营销。 In addition, it also covers 100 million smartphone users and 300 million traditional Internet users, enabling efficient cross-screen integrated marketing.

、长虹、海尔、海信、华数等知名企业均有紧密的合作。 Shiguangtong has close cooperation with Skyworth, TCL , Changhong, Haier, Hisense, Huashu and other well-known enterprises.

Not long ago, Shiguangtong signed a contract with Skyworth Cooling Cloud TV to build a smart TV advertising platform and put it into operation, providing Skyworth Cooling with a one-stop advertising and operation service. 价值产业链和创新广告商业模式。 The cooperation between the two parties will mainly use the three major technology platforms under Shiguangtong to help Skyworth fully deploy smart TV advertising business, achieve high brand value advertising capabilities, and help Skyworth extend the OTT value industry chain and innovative advertising business models.

、互联网和优质手机媒体的资源,充分利用其自身的技术实力和大数据平台为品牌客户提供多屏幕、跨平台、高互动、全覆盖的精准整合营销服务,同时为 OTT 厂商提供一站式媒体化服务。 Shiguangtong is a comprehensive smart TV advertising service provider in China. It integrates the resources of OTTTV , the Internet and high-quality mobile media, and makes full use of its own technical strength and big data platform to provide brand customers with multiple screens, cross-platforms, high interaction, and full coverage. Integrated marketing services, while providing one-stop media services for OTT manufacturers.