Time: 2014-6-4 17:51:54 Source: Reprinted
今天正式发布了4G 商业主品牌 “ 和 ” 。 China Mobile today officially released the 4G commercial main brand "He " .
李跃 就4G 牌照发放、终端和产业链， 互联网 企业OTT 冲击等问题发表了诸多看法。 Li Yue , president of China Mobile, expressed his views on issues such as 4G license issuance, terminals and industry chain, and the impact of OTT on Internet companies .
The following is information dry goods:
4G 牌照。 1 , 4G license. 牌照对中国移动是个利好，开创了移动宽带应用的新时代； The issuance of 4G licenses is good for China Mobile, and has created a new era of mobile broadband applications;
FDD/TDD 融合。 1. FDD / TDD integration. 是中国标准，不如 FDD ，但这个观念是错误的。 Everyone thinks that TDD is a Chinese standard and not as good as FDD , but this concept is wrong. 和 FDD 是 4G 的两个重要技术分支，是基于频谱的具体需要， TDD 不需要对称频段，是解决频谱稀缺的有效方式，并不存为谁代替谁的问题。 TDD and FDD are two important technical branches of 4G . They are based on the specific needs of the spectrum. TDD does not require symmetrical frequency bands. It is an effective way to resolve spectrum scarcity, and it is not a question of who replaces who. 4G 芯片和终端的同步与融合。 The key now lies in the synchronization and integration of 4G chips and terminals. TDD 在投资方面还要优于 FDD 。 In terms of technology, price, and terminal, today's TDD is even better than FDD in terms of investment .
OTT 挑战。 3. OTT challenge. 年中国移动短信和彩信收入大规模下降， 2013 年上半年语音收入增长也明显放缓。 Under the impact of the mobile Internet, China Mobile has felt tremendous pressure. In 2012 , China Mobile's SMS and MMS revenues fell sharply. In the first half of 2013 , voice revenue growth also slowed significantly. Globally, basic telecom operators have been affected by the reality of Internet companies. OTT 应用来看，每隔 10 年就是一代技术更新，电信运营商历史已超过百年，一直与时俱进，一定会在互联网时代找的新的生命力和玩法。 However, from the perspective of telegraph, fax, mobile phone, and OTT applications, every 10 years is a generation of technology updates. Telecom operators have a history of more than 100 years and have been advancing with the times. They will definitely find new vitality and gameplay in the Internet era .
4. Application developers. 4G is a new opportunity and challenge for developers. 到 3G 时代的应用是“ 无与有 ” 的区别， 4G 相对于 3G 时代是 “ 有与精 ” 的升级， 4G 为开发者提供了一个挑战巨头和世界的新机遇。 The application in the 2G to 3G era is the difference between “ nothing and nothing ” . Compared with the 3G era , 4G is an “ existence and refinement ” upgrade. 4G provides developers with a new opportunity to challenge the giants and the world.
5. Industrial chain. In the past, applications and terminals were two things. Chips and terminals must consider applications at the same time. China Mobile hopes to provide this platform for the industrial chain;
6. Big data. 4G mobile broadband, high-level smart terminals, cloud computing and big data, these three elements will accelerate China's mobile Internet into a new era and will generate a series of new business and industrial forms