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Pay TV operators will face fierce competition with OTT

Time: 2014-6-4 17:53:19 Source: Reprinted

TV Everywhere 和像 Netflix (世界上最大的在线影片租赁提供商)这样的 OTT 服务所做的持续研究表明,很明显,美国付费电视行业已经达到了一个历史性的时刻。 ”IHS 的主管、美国媒体研究首席分析师汤姆亚 . 当斯说道。 " Based on our ongoing research on TV Everywhere and OTT services like Netflix (the world's largest online movie rental provider) , it is clear that the U.S. pay TV industry has reached a historic moment. " IHS 's Tom Yams, director and chief analyst for American Media Research , said.

运营商 所面临的挑战是日益增加的美国宽带用户数量。 The challenge for cable and satellite TV operators is the increasing number of broadband users in the United States. 0 16 年,美国的宽带用户将增长到 9990 万,届时有线电视、卫星电视、 互联网 电视的用户总数不过1 亿零 40 万。 According to research, the number of broadband subscribers in the United States will increase to 99.9 million in 2016. At that time, the total number of cable TV, satellite TV, and Internet TV users will be only 104 million.

无论是印刷品或音频媒体都不能抵挡互联网的冲击。因此,美国付费电视运营商在未来几年的关键问题将是: “TV Everywhere 是否能够保持对用户的足够吸引力,而不是让他们流向 OTT 去享受视频娱乐。 " Neither print or audio media can withstand the impact of the Internet. Therefore, the key question for US pay TV operators in the next few years will be: " Can TV Everywhere remain sufficiently attractive to users instead of letting them flow to OTT? " Go enjoy video entertainment. 亚当斯说。 " Adams said.

10 日下午三点半在拉斯维加斯的 2013 国际消费电子展发表演讲,讨论在越来越多的宽带用户数量下,美国付费电视运营商和 OTT 之间的竞争。 Adams gave a speech at the 2013 International Consumer Electronics Show in Las Vegas at 3:30 pm on January 10 , discussing the competition between US pay-TV operators and OTT with the increasing number of broadband users .

收费电视和 OTT 之间的竞争将是未来十年内最主要的媒体竞赛,正如开放互联网和诸如 AOL (美国在线服务)提供的私人网络服务之间的竞争定义了九十年代中期, 亚当斯说, 现在的互联网具有全视频功能。付费电视运营商是否有能力保持数字时代视频娱乐主导者的地位?这就是我们要在今年的消费电子展评估的。 " The competition between pay TV and OTT will be the most important media competition in the next ten years, just as the competition between the open Internet and private network services such as those provided by AOL (American Online Services) defines the mid-1990s, " Adams said " The Internet now has full video capabilities. Will pay TV operators be able to maintain their position as the leader in video entertainment in the digital age? This is what we are evaluating at this year's Consumer Electronics Show. "